Dalki Theme Park + Shop, Heyri, South Korea | Slade Architecture

SLADE ARCHITECTURE
in collaboration with Ga.A Architects and MASS STUDIES
12,000 SF new construction (retail, entertainment)

The Ssamzie Corporation of Korea hired Cho Slade Architecture to design a flagship building for their Dalki product line. Dalki is a brand developed around a cartoon character created specifically as a marketing tool. It is similar to the Hello Kitty brand in Japan. The main character is Dalki, which means strawberry in Korean. She lives in a fruit patch with her friends; all of whom are also characterized by vegetable and fruit qualities.
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Shark Exhibit Building Coney Island, NY-Slade Architecture

Part of text by Slade Architecture:
New York City is redeveloping Coney Island: reviving its historic identity as a world famous amusement and recreation destination. The recently completed redevelopment master plan identifies several Coney Island “Icons” as the key elements. The Parachute Jump and the New York Aquarium are two of these icons and together they anchor the two ends of the Coney Island Boardwalk. Prior to the creation of the redevelopment master plan, the Wildlife Conservation Society, working with an exhibit design firm, had developed a design for a new shark exhibit building at the Aquarium. Because of the building’s location on the boardwalk, the Coney Island development Corporation and the New York Economic Development Corporation requested that the Aquarium hire a design firm to redesign the proposed structure to be the iconic marker for the aquarium on the boardwalk. Our firm was selected from a shortlist and RFP process.

Barbie Flagship Store Shanghai-Slade Architecture

Text from Slade:

Slade Architecture has designed the first ever Barbie Flagship for Mattel. The 35,000 square foot store holds the world’s largest and most comprehensive collection of Barbie dolls and licensed Barbie products, as well as a range of services and activities for Barbie fans and their families.

Mattel wanted a store where “Barbie is hero”; expressing Barbie as a global lifestyle brand by building on the brand’s historical link to fashion. Barbie Shanghai is the first fully realized expression of this broader vision. Mattel worked with BIG, the branding and design division of Ogilvy & Mather, to develop creative concept, identify project location, explore featured activities and identify creative partners.