Thursday, July 9, 2009

Dalki Theme Park + Shop, Heyri, South Korea | Slade Architecture

in collaboration with Ga.A Architects and MASS STUDIES
12,000 SF new construction (retail, entertainment)

The Ssamzie Corporation of Korea hired Cho Slade Architecture to design a flagship building for their Dalki product line. Dalki is a brand developed around a cartoon character created specifically as a marketing tool. It is similar to the Hello Kitty brand in Japan. The main character is Dalki, which means strawberry in Korean. She lives in a fruit patch with her friends; all of whom are also characterized by vegetable and fruit qualities.
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