Wednesday, November 16, 2011

Travelling Pavilion | Vertu Pavilion | Milan | Shanghai | Dubai | Beijing | London Mad Architects

The design concept of the travelling Pavilion for Vertu is to create an object that falls from the sky and land into the exhibition of objects. Through the full impact of its presents, it influence and alter the exhibition experience through space and time.

Vertu ‘s travelling exhibition is developed from natures phenomenon such as an explosion, collision, the twist bend elastic forces, it is the physical principles of natures forced visible from observation and research. The architecture is formally covered in sharp and broken shreds, an exploration of the residue let behind from nature’s formal transformation post collision. Vertu’s travelling pavilion architecture’s façade is a signifier of the split moment taken from nature’s explosion and fragmentation impact, realized in its formal state.............more
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