Saturday, June 4, 2011

A Car Showroom | Autostella | Bangkok | Supermachine Studio


Autostella is a small imported car showroom in Bangkok located around Eakamai-Ramintra expressway. The types of cars Autostella keen to sell are those cute car and fun to drive like Fiat 500 or some other small models of another Italian car maker, Alfa romeo. Autostella is not an automobile showroom with super high glass windows as commonly seen in Thailand. We accessed the project by neglecting the stereotype aspect of automobile that people connect themselves with which is “speed” and its “Dynamic” look. But it is designed like a small bakery and cafe’ that has small car parks right in the middle of the shops. Their potential clients are those lifestyle concerned people (who sometimes emotional buy rather than logical buy things.)........more
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