The Bullring is a major commercial area of Birmingham, England. It has been an important feature of Birmingham since the Middle Ages, when its market was first held. It has been developed into a shopping centre twice; first in the 1960s, and then in the 2000s.
The site is located on the edge of the sandstone city ridge which results in the steep gradient towards Digbeth. The slope drops approximately 15 metres (49.2 ft) from New Street to St Martin's Church.