SLADE ARCHITECTURE
in collaboration with Ga.A Architects and MASS STUDIES
12,000 SF new construction (retail, entertainment)
The Ssamzie Corporation of Korea hired Cho Slade Architecture to design a flagship building for their Dalki product line. Dalki is a brand developed around a cartoon character created specifically as a marketing tool. It is similar to the Hello Kitty brand in Japan. The main character is Dalki, which means strawberry in Korean. She lives in a fruit patch with her friends; all of whom are also characterized by vegetable and fruit qualities.
Via
